Auction Insight Analysis
A Guide To Auction Insight Analysis: Part 1
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With the rise of smart bidding over the last few years, we’ve moved from a system of direct control via bids, to a model where we guide algorithms towards what we want to achieve using data and targets. Ultimately, however, we’re still entering auctions alongside other advertisers and all vying for user attention. Gaining an understanding of where you pl…
A Guide To Auction Insight Analysis: Part 2
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Following the first part of this series where we looked at the different ways of accessing Auction Insight data, this article will cover conducting your analysis and pulling out insight.
A Guide To Auction Insight Analysis: Part 3
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Now we’ve looked at accessing the data and analysing the output, this final entry will run through some tips and tricks to keep in mind when working with auction insights data.